Tourism is one of the greatest and oldest economic contributors to the county. Visitors and residents love miles of unspoilt beaches, the beauty of the Brecks in South and West of the County; and the unique Norfolk Broads National Park and the seaside fun of Cromer and Great Yarmouth to the North and East. The Tourism sector in Norfolk supports more than 54,000 jobs and contributes around £2.8bn to the local economy.
Set within the most complete Medieval city in Britain, Norfolk certainly offers an unrivalled holiday experience; recently featured in the Daily Telegraph's Britain's 10 classiest counties, in BBC 2's new series Normal For Norfolk and regularly listed in the UK’s top 10 retail shopping centres; in 2012 Norwich became England’s first UNESCO City of Literature, one of only seven in the world. The UEA has recently launched a British Archive for Contemporary Writing allowing access to several writers work including Margaret Atwood, Martin Amis, PD James, Ian McEwan, Iris Murdoch, Harold Pinter, Salman Rushdie and Ali Smith.
Our Annual Carnival season draws thousands of people each year to places like Cromer, Sheringham, Wells and Beccles; with events lasting up to a week incorporating traditional and more modern races, tea parties and parades. A number of other Festivals which include art exhibitions, poetry readings and dramatic performances also take place in Norfolk across the summer months like Great Yarmouth's Out There International Festival of Street Arts & Circus, Holt Festival and the Norfolk and Norwich Festival.
The month long Norfolk Food & Drink Festival featuring Battle of the Bangers and the Moveable Feast, the Sandringham Food Festival and the very popular Norwich Beer Festival show off Norfolk's extensive and diverse Food and Drink industry.