Cauli-Rice is named runner up in Pitch to Rich campaign benefitting from £50,000 in marketing support
Cauli-rice, in Wisbech came runner up in the Start-up Category of the recent #VOOM Pitch-to-Rich competition run throughout May 2015, narrowly missing out on the winning spot which went to Kiryl from Kino-Mo who is aiming to bring awe-inspiring holograms on to the high street. Rice made from cauliflowers is not a new concept, but with White Rice highly processed, and alternatives like brown rice and quinoa not being low in calories. Mrs Gem Misa saw an opportunity in the food market to provide this unusual food product sourced and manufactured in Norfolk. Mrs Misa worked with a food technologist for three years to develop the product, using funding from the New Anglia and Greater Cambridge Greater Peterborough Local Enterprise Partnerships (LEPs).