Creative Industries

A creative culture built on sharing ideas

Norfolk’s business community draws inspiration from a strong creative culture centred on Norwich.

In 2017, CBRE Group named Norwich as one of the UK’s top 25 creative locations outside London. The innovation foundation NESTA, in its Creative Nation 2018 report, called Norwich a ‘Creative Challenger’, with above average ‘cognitive diversity’. That derives from its "diverse ecosystems with high-growth firms.”

Along with more traditional industry groups and two exceptional universities, Norfolk’s creative ecosystem includes many popular knowledge-sharing Meetup communities. These include:

Higher Education World Top 200 University icon

Higher Education World Top 200 University

Hot Source, Norfolk’s innovation forum with more than 1,200 members. icon

Hot Source, Norfolk’s innovation forum with more than 1,200 members.

Norfolk Indie Games Developers, some 380 digital games developers icon

Norfolk Indie Games Developers, some 380 digital games developers

Top 25 creative location outside London icon

Top 25 creative location outside London

Creative industries in Norfolk include Games Design and Development, Creative Writing, and Film and Animation Production. These all have strong links with the thriving <Digital Sector>. Norwich is also home to network broadcasters ITV Anglia and BBC East, and Epic Studios television and entertainment centre.

The games industry draws talent and support from Norwich University of the Arts (NUA), which offers a range of specialist creative degrees, including Creative Science BScs in Games Development, Interaction Design, and User Experience Design. The Independent Game Developers' Association (TIGA) named it the UK’s Best Educational Institution for Games in 2018.

The University of East Anglia (UEA) is a Times Higher Education World Top 200 University 2017, with an international reputation for excellence in Creative Writing and Scriptwriting. This is one reason why UNESCO chose Norwich as its sixth City of Literature in 2012. The UEA also works closely with the National Writers Centre in Norwich, including designing its online courses.

Both NUA and UEA play an important role in Norfolk’s growing reputation as a centre of excellence (as well as a great <location>) for film, video and animation production. Many graduates work in the thriving community of independent broadcast and digital media businesses, and award winning creative advertising agencies. Their services range from live action films and corporate videos, to virtual and augmented reality and motion graphics.