Visit Norfolk and explore tourism sector opportunities

Norfolk offers an unrivalled visitor experience and a dynamic environment for ambitious tourism businesses. The sector supports more than 61,000 jobs and contributes around £3.1bn to the local economy. Millions of visitors from across the world enjoy its welcoming blend of coastal charm, rural tranquillity, bustling market towns, rich history, and cultural events to suit all the family. 


From King's Lynn's Hanseatic port in the West, to Great Yarmouth’s ‘Golden Mile’ in the East, Norfolk boasts over 100km of scenic coastline. North Norfolk, much of it an Area of Outstanding Natural Beauty, is loved for its miles of unspoilt beaches and traditional seaside resorts. Inland you’ll find a variety of landscapes, from the ancient wild and arid Brecks to the unique waterways of the Broads National Park.

At the heart of the county is cosmopolitan Norwich, the UK’s most complete medieval city and a top 10 shopping destination. This creative and cultural centre has two outstanding universities, a vibrant café culture and active nightlife. It was England’s first UNESCO City of Literature and is now home to the National Writers Centre, as well as museums, art galleries, clubs and theatres.

Norfolk regularly ranks among the most popular places to visit, live and work – and recently featured in the Daily Telegraph's choice of Britain's Classiest Counties. The Sunday Times also chose Norwich as one of the Best Places to Live in the UK in 2018. Throughout the county and across the year, people enjoy a range of arts, music and food festivals, including internationally renowned ones in Norwich, King’s Lynn and Holt.

The county has many award-winning chefs, restaurants, hotels and visitor attractions. This reflects the skills and commitment of its diverse and talented workforce. The hospitality and catering sector is particularly well served by City College Norwich, with its Gold accredited Hotel School and AA Highly Commended Debut restaurant.

Tourism businesses looking to operate in the county can call on support from various sources, including local Destination Marketing Organisations, the New Anglia Growth Hub, and the team at Locate Norfolk.